Users will soon have a updated setting that permits them to reduce the amount of AI-made media appearing in their streams. This step comes as the service disclosed that it now features over 1 bn AI videos.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale launch. This development coincides with a rise in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the fastest-growing channels on a popular video site primarily display AI-generated videos. A large amount of this material is deemed mass-produced AI material, a term for substandard, factory-style content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we intend to provide users the ability to adjust the amount of that, depending on their own likes,” stated a company executive.
AI on the Platform
The service announced that there are now 1.3bn videos on its service identified as made with AI. In total, more than 100 m videos are submitted to the app each day, making AI content a relatively small part of its total content library.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of artificial media they see by using the “manage topic” setting in the app and picking AI-made media. Other topics that are already be modified under the setting cover current affairs, fashion, aesthetics, and movement.
Platform Guidelines
TikTok’s rules mandate creators to label convincing AI-generated content, and it bans malicious AI impersonations of public figures or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the platform will from now on attach an “AI-made” watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This step is designed to deter users from trying to evade the tagging system.
Educational Initiatives
TikTok is also introducing a $2 million awareness program for specialists and groups to produce informative material about ethical AI use. This project will support educational bodies specializing in educating coding and technology.
Moderation Strategy
The platform has supported its content review process, during controversy over plans to make redundant hundreds of content moderators in Britain. It is planning to eliminate a significant number of roles in its content moderation division in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive stated that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it is viewed by staff. TikTok reported a 76% decrease in shocking and graphic content seen by safety staff over the past year due to reliance on its AI tools.
It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
